Artificial Intelligence: The Ins and Outs of AI

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Artificial intelligence (AI) has transformed the way businesses operate, offering innovative solutions and capabilities across various domains. As an expert managed service provider, we stay on top of digital trends and understand the vast potential of AI. 

Here’s a look at AI’s recommended tools, the do’s and don’ts, and why your business should harness the power of AI.

Recommended Artificial Intelligence Tools

Having the right artificial intelligence tools at your disposal can make all the difference. Here are some of the recommended AI tools that can supercharge your business:

ChatGPT by OpenAI: ChatGPT is a versatile AI tool that can assist with a wide range of tasks. Whether you need help brainstorming ideas, generating content or solving complex problems, ChatGPT is up to the task. Just remember to be specific in your prompts to get the most accurate results.

Jasper – AI Writer | AI Marketing: Jasper is your co-pilot in content creation. It can help you brainstorm ideas, write marketing copy and even generate blog posts. With Jasper, your content creation process becomes more efficient and creative.

Eleven Labs: If you’re looking to enhance your customer experience with voice assistance, Eleven Labs is your go-to AI tool. It excels in generative AI text-to-speech and voice cloning, making it ideal for handling customer inquiries and boosting engagement.

Synthesia: Want to create attention-getting videos without a camera crew? Synthesia is the number one AI video generator that allows you to produce video content effortlessly. From marketing campaigns to product demonstrations, Synthesia offers a seamless video solution.

Canva: In March of 2023, Canva unveiled a suite of AI-powered design tools and brand management products to facilitate content creation, making it more accessible for users without professional design skills. These tools include Brand Hub for creating consistent brand assets, “Magic” AI features for image editing, video syncing and automated content generation, all aimed at streamlining the design process for both professionals and beginners, challenging Adobe’s dominance in the industry.

Microsoft 365 Copilot: Microsoft’s Co-Pilot is your AI-powered assistant for productivity. With features like intelligent content suggestions and automated formatting, it streamlines document creation, enhancing your workflow.

The Do’s and Don’ts of AI

AI is a powerful ally, but it’s important to use it wisely. Here are some do’s and don’ts to keep in mind when harnessing AI for your business:


  • Be specific. When interacting with AI tools like ChatGPT, provide clear and specific prompts to receive accurate and tailored responses. Vague queries may yield generalized answers.
  • Use leading language. Guide the AI in the direction you desire. For instance, if you want a list of reasons, ask for it explicitly. Leading language helps you get the format you want.
  • Iterate and refine. If the initial output doesn’t meet your requirements, refine your prompts and keep trying. AI often requires some trial and error to achieve the desired outcome.
  • Set context. Sometimes, providing context can be essential for a more relevant response. For example, if you’re discussing historical literature, clarify the context to ensure an accurate explanation.
  • Ask for elaboration. For complex topics, request the AI to elaborate or provide a step-by-step breakdown. This can help you gain deeper insights into intricate subjects.


  • Use sensitive information. Avoid sharing sensitive or confidential information with AI, as it may not always guarantee data security.
  • Assume infallibility. AI is not infallible. Always verify the information it provides, especially in critical areas such as legal, medical or technical matters.
  • Engage in copyright infringement. Ensure that the content generated by AI doesn’t infringe on copyrights and meets data compliance requirements. Respect intellectual property rights.

Why You’d Use Artificial Intelligence

Now that we’ve explored the tools and best practices, it’s crucial to understand why your business infrastructure should embrace AI. The applications of AI are vast and include:

  1. Business ideation and problem solving. AI can assist in brainstorming, ideation and problem-solving, helping you come up with innovative solutions and ideas.
  2. Content creation. AI can generate marketing copy, blog posts and social media content, saving you time and boosting creativity.
  3. Market research. AI helps you stay informed about market trends, customer preferences and competitor strategies. It can provide valuable insights into how to outperform your competition.
  4. Customer experience. AI-powered chatbots and support systems enhance customer engagement and handle inquiries efficiently, improving overall customer experience.
  5. Legal and financial. AI can summarize legal agreements, analyze financial statements and even predict market trends. It’s a valuable resource for legal and financial professionals.
  6. Human resources. Streamline HR processes with AI for onboarding, knowledge capture, training and crafting effective job postings.
  7. Software and web development. AI can generate web content, design websites, automate coding processes and create documentation.
  8. Daily tools: Use AI to summarize emails and meeting notes, compose emails and documents, and transcribe videos effortlessly.

Wrapping Up

As we’ve seen, artificial intelligence offers immense potential to enhance your business across various domains. However, it’s essential to use AI tools responsibly, ensuring that you adhere to ethical and legal standards. OrlanTech is here to guide you on your AI journey, helping you make the most of this exciting technology while keeping your business safe and successful.

Where AI is becoming a ubiquitous part of our daily lives, staying informed and using AI wisely is the key to unlocking its full potential for your business. If you have any questions about AI, contact us or book a meeting with one of our tech experts.

*Disclaimer: AI is a powerful technology, but it’s not without its limitations. Always use AI responsibly, and verify critical information from trusted sources.*Stay tuned for more insights from OrlanTech as we continue to explore the world of AI. And, speaking of staying on top of the latest tech, consider checking out our cybersecurity awareness training.



OrlanTech is a managed service provider (MSP) that was founded in 1995 and is now the market leader in delivering technology-as-a-service to small and medium size businesses (SMB) in the central Florida area.

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